How can you continue to innovate during hard times?

Several businesses are striving to keep their connections to consumers. One of the segments that most suffer are the Luxury brands, affected by a bombastic combination of in-store and social exposure restrictions.

Consumers are excited to return to the shops. In 20 countries, 52% of Gen Z-ers are eager to visit brick-and-mortar stores, along with 55% of millennials, but that doesn’t mean that social distancing and hygiene measures are enough to bring customers back.

Get inspired by Burberry and create a blended experience: combine consumers crave with the digital interactions they’ve become used to. Then, make it personalized.
In 10 separate spaces, the store combines Burberry’s recent tech experiments, like gaming, social media drops and app-driven customer service. Burberry’s new store gives shoppers a chance to express themselves and shape their own experience at the store – even down to the
lighting in their fitting room!

https://www.voguebusiness.com/consumers/burberry-tests-social-retail-in-chinas-tech-capital

At Alexandria, #brandexperience is one of the most powerful strategies that we develop to our clients to keep them relevant and superior to their target consumers.