The B2B market and the new dynamics for customer acquisition


Luciane Matiello – Leader of Alexandria USA – Receives Alexandre Carvalho- Global Director of Dupont to talk about how the B2C digital marketing Strategy have been also applied to B2B. The guest also tells how Customer Journey requires companies and their professionals to be connected with trends, have expertise in lead generation and much more to reinforce the experience of their brands in the final products.

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