The new campaign “Open like Never before” by The Coca-Cola Company Great Britain focuses on the social changes that have occurred during the coronavirus pandemic, encouraging people to face the new normal concept differently.

The brand touches hearts away connecting its positioning of embracing openness in order to bring people together, with the current moment of transformation we are all going through to during this time.
The message is spread by Spoken Words artist, George The Poet, with the aim of awakening the feeling of openness, as the campaign is founded on the belief that going back to normal is actually moving forward and making the world a better place, more open for changes.