We build iconic brands

Branding consultancy services: research, strategy and innovation

What we do

For us, each project is unique, with specific teams, methodologies and processes, customized for the challenge and always keeping our focus on the people. Our research, strategy, content and design experts give a voice, shape and soul to the brands.

  • Tailor-made projects
  • Co-creation
  • Insight curating


Brand diagnostics
Trend analysis
Benchmarking cases
Qualitative exploratory research (in-person or online)
Co-creation with consumers
Interviews with experts
Social listening
We read, study, explore and interview experts, stakeholders and consumers – this contact can be in person or online. We create a rich repertoire which, after undergoing a curating process, generates insights for the strategic phase.


Brand positioning
Brand architecture
Brand elasticity
Portfolio strategy
Opportunity mapping
Marketing plan
Communication pillars
We identify opportunities for the brands to position themselves, grow and become more relevant. We help to maximize their business value, organize service and product portfolios and identify new brand development spaces.


Innovation strategy
Innovation funnel
Concept development
We develop comprehensive innovation strategies in collaborative processes with the client and with the support of Pharus, our design agency. The methodology shapes the co-created ideas and validates it with the consumers.


"With a dynamic, creative and well planned process from beginning to end, the innovation funnel that we’ve done along with Alexandria brought big ideas that, certainly, will be used over the next few years by Popeyes in Brazil."

Carlos Zuppo

Innovation & Consumer Insights, Burger King

"Alexandria has been a great partner of Adtalem for many years. They have developed several brand positioning for our brands in Brazil, and now we had the privileged to have the opportunity of implementing the same methodology to some of our brands in USA."

Fernando Lau

Chief Marketing Officer, Adtalem Global Education

"Alexandria's responsiveness to urgent matters makes it a branding and innovation partner of Motorola. Their professionals have analytical knowledge and relevant experience, providing analysis and recommendations that are important to the business. Their methodologies aiming to turn problems into growth opportunities, multicultural knowledge and tailor-made process are incomparable."

Renata Altenfelder

Executive Director Global Marketing, Motorola Mobility

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