Reading tip: The new concept of Family Size in brand communication

by Giovane Zacariotto

The brand Cheerios cereal from Nestlé Brazil launched the special edition “Cheerios Family Size”, which has eight packages of varying sizes and shapes. With the initiative, the brand resignifies the popular expression “family size”, used to refer to products that are too large, and seeks to serve the different types of Brazilian families.

Today our #FarolAlexandrino invites you check out how amazingly Cheerios is inspiring the market with the true concept of a family.

Check out this video and stay tuned for more!

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