Passion & Reason in brand building

by Ricardo Altschul

Why is Reason & Passion the successful combination for building a brand?

In this week’s #PapiroFalado episode, Luciane Matiello – Leader of Alexandria USA – Receives Thaiany Assad – General Manager of Under Armour – Brazil for a conversation about the purpose in building a brand, in which she shares her story and tells how always connected herself with passion and reason in different ways until arrives to her current position in the campaign.
The guest also talks about the challenges that the Brand faced entering in Brazil and the challenges it faces within Vulcabras Azaleia business model today.

Available on Spotify, play and access the conversation:

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