THE GROWTH TARGET AND HOW TO STAND OUT FROM COMPETITORS
Alexandria mapped the different Uber Eats targets to identify their needs and expectations. The EATERS – consumers – are Uber Eats primary target and the key driver for the Brand Positioning. The Partners – restaurants and couriers – help Uber Eats to make it happen. What all of them have in common?
They were born hungry. Hungry of Living.
For those who are hunger of living, we need to deliver more…and go beyond, connecting in an emotional way with consumers by feeding what hunger of living really means.
UBER EATS’ IMPACT IN CONSUMERS’ LIFE
Alexandria developed a Brand Value Proposal that leverage Uber Eats brand to fulfill all kinds of hungry – the functional ( hungry of pizza, japanesee food, etc ) and the emotional one ( hungry of get things done, of getting new connections, etc.).
Consumers will feel encouraged and inspired to fulfill their hunger of more!
“Stay hungry, stay foolish”
Kaleidoscope; Adonis; Idea; Hermes