Our Innovation case with Popeyes

by Giovane Zacariotto

It’s just launched one of the delicious novelties developed by our #Alexandria Team in partnership with Popeyes Brand team!

It was a project composed of several stages, from the study of # trends and consumers’ behaviors, to co-creation with consumers and renowned chefs.

“With an dynamic, creative and well planned process from beginning to end, the innovation funnel that we’ve done along with Alexandria brought big ideas that, certainly, will be used over the next few years by Popeyes Brand in Brazil” said Carlos Zucco, from Popeyes Marketing team in Brazil.

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