What is the importance of a clear brand positioning in competitive environments, such as the international one?

In a new episode of #PapiroFalado, Luciane Matiello – Leader of Alexandria USA – receives Erik Volavicius – Director of Sales & MKT at Bauducco – Caribbean / Central America / North America to talk about which were the stages and challenges faced by Bauducco in the process of building a brand and inserting its products on the international soil that made it one of the Brazilian brands with greater presence in American retail, where there is strong competition and great need for innovation to keep it relevance.

Available on Spotify, play and access the conversation: