We know brands are created and promoted by businesses, but we believe the place they really reside is in the hearts of the public.

While living through challenging periods, brands play a meaningful role to each individual, as we tend to remember and consider the brands we trust during the hard times.

The report “Top 100 most valuable Global Brands 2020” by BrandZ Rankings shows us the most valuable brands of this year, taking into account their financial value as of mid-April (considering the virus outbreak already).

Download the full report with some strong brand examples: https://www.kantar.com/campaigns/brandz/global/