Make your brand the brand, not the cover song

by Ricardo Altschul

We believe brands should aim to ‘be the main event’, rather than make ‘ads that people skip before the main event’. Today, our #FarolAlexandrino invites you to read this recent article published by Contagious to reflect about how brands can move from interrupting what audiences are interested in, to being what they are interested in.

This is a shift from the traditional marketing mindset (demand attention, interrupt and get noticed with simple messages that people pay to avoid) to the entertainment mindset: enlighten, entertain and empower, respect people’s attention, credit them with intelligence and autonomy, participate and contribute.

Your brand must make sure it has a content that people will seek out.

Check out and stay tuned for more!

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