In episode # 4 of #PapiroFalado, @Zareth Estrada – Planning Director of Alexandria Mexico – invites @Hari Camino – Director of Satya Social Purpose Communication – to talk about how the purpose of the brands has demanded greater relevance as a result of the new expectations that consumers have towards brands and organizations.

In the face of the new challenges facing humanity, it detonates and accelerates a series of social and environmental tendencies that would prioritize the generation of value through a propositional strategy and with cause. The new normality implies greater congruence.

Available on Spotify, check out the conversation: