How does the Consumer Insights department of ​​companies, like The Coca-Cola Company and Kimberly Clark, analyze the intensification and changes in consumption trends during the pandemic?

In the third episode of #PapiroFalado, @Solange Ricoy – Founder and CEO of Alexandria Group – has special guests as Meire Merlo – Knowledge & Insights Director of The Coca-Cola Company Brasil – and Candice Pomi – Consumer Strategic Insights (CSI) Latin America to Kimberly Clark and Chairman of the ABA Insights Committee – for a conversation about how they see possible changes in consumer behavior and how the pandemic has become a catalyst for these trends, leading brands to innovate their traditional research methodologies.

In this #podcast, you discover the implications and proposed solutions to face the changing habits of consumers.

Available on Spotify, play and access the conversation: