- Doritos – #1Kiss1Donation
To support the LGBTQ + movement, the Doritos brand launched the # 1Kiss1Donation platform, the visitor can record their virtual kiss for the campaign, which is then transformed into GIF to be shared on social networks! For each virtual kiss sent, R$ 1.00 will be donated. The brand’s goal is to collect 1 million kisses that will be converted into R$ 1,000,000.00 and destined for 10 LGBTQ + organizations. So far more than 5,000 kisses have been sent to the platform and the numbers continue to rise. Have you already sent your kiss? https://www.doritos.com.br/rainbow
- Diesel – Francesca
In the month of LGBTQI + pride, DIESEL presents its new film “Francesca”, directed by Francois Rousselet and made with the Diversity Council, an Italian association committed to the promotion of social inclusion.
The film created by Publicis Italia shows scenes of a young transgender woman and her journey through the gender transition process. We see Francesca, who was born a boy, transform into a beautiful woman, while we follow her daily life, discovering the elements that make up the female universe and her relationship with faith, which leads her to seek life in a convent.
Source: http://revistapress.com.br/advertising/nova-campanha-de-diesel-apresenta-francesca/
- Diet Coke – Unabled
Coca Cola Diet in the USA launched the “Unlabeled” campaign to foster a dialogue on social labels. To this end, the company removed the labels from their cans and on the website reinforces the company’s position on labels saying that some labels come from achievements, but others are socially imposed and annull us as human beings. In this film, transsexual artist Shea Diamond confesses that she has been labeled her whole life, but today she has learned to use them to become the woman she is proud of today.
Source: https://www.forbes.com/sites/sarahkim/2019/07/26/diet-coke-unlabeled/#55c06ca91f7c
- Starbucks – Every name is a story
The ad, created in partnership with the creative agency Iris, was inspired by the real life experiences of people who were in transition and who frequent the Starbucks store, where they feel accepted and safe to test new names. The ad will air on television and online media in the UK, as part of a partnership with British transgender youth organization Mermaids. Where the chain will sell limited edition Mermaid cookies to raise up to £ 100,000 ($ 130,000) for the group.
Source: https://stories.starbucks.com/emea/stories/2020/whatsyourname/
