Reading tip: brands and the health & wellness consumer need

by Ricardo Altschul

In this recent times, before we invite people into our lives, we want to know if they will make us sick or help us stay healthy, and with brands is no different.

They should start thinking like a health and wellness brand.
But what does it mean in tangible examples? Our #FarolAlexandrino invites you to read the article “Why every brand now needs to behave like a health and wellness brand” published by Fast Company to discover relevant innovation practices that brands are building as long term strategies.

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