How are agencies adapting to the pandemic and new consumer behavior?

by Giovane Zacariotto

In our second episode of #Papiro Falado, Luciane Matiello – Leader of Alexandria USA – welcomes Fernando Figueiredo – CEO of Bullet Communication & Business Solution agency – and Claudia Colaferro – President Americas Multicultural, on Dentsu Aegis Network – to discuss how the agencies are adapting, in the face of new work dynamics in the midst of the pandemic and the possible trends of a new consumption behavior, which will impact the business models of the agencies and the way in which brands will remain relevant.

Available on Spotify, play and access the conversation:

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