Plan

At Alexandria, we build iconic brands. We identify opportunities for brands to grow and become more relevant and differentiated. We help maximize the value of the complete portfolio, study the brand elasticity and propose new spaces for its development.
We organize multiple product lines and services to ensure all brands can act with consistency over time, consolidating their differentiated identities.

LEARN MORE ABOUT OUR TOOLS

To achieve the project objectives, Alexandria has a specific range of tools.

HERMES®

Brand Positioning

Brand Positioning define the key elements of a brand´s value proposition: the target, direct and indirect competitors, rational | emotional benefits, values,
personality and reason for being.

APOLLO®

Opportunity Mapping
Identify opportunity areas for brand growth within a particular segment or market. Helps to establish prioritization criteria by defining a consistent pathway for development over time.

STADIUM®

Brand Architecture

Define the brand scope and strategic role of multiple sub-brands and endorsed brands under a master-brand. Identify eventual opportunities for launching new lines in the future.

ODISSEO®

Brand elasticity
Analysis of opportunities for brand expansion into new segments or market categories, opening new horizons for future growth.

COSMOS®

Portfolio Strategy

Recommend a strategy to manage multiple brands within a given segment. Define territories and roles of each brand, avoiding overlap and maximizing value creation for the company.

AGORA

Marketing Plans

Starting from the business ambition, find the growth pillars for the brand and define the key actions for sustainable growth in the short, medium and long-term.