Our first step starts with an exploration of the brand´s potential and a full understanding of the category and market. A solid diagnostic is key to the success of any project. Generating insights is an art that is built from observing and listening to those who have an opinion about the products or services. At Alexandria, true insights are born from direct contact with the consumer and from living in the field.
To achieve the project objectives, Alexandria has a specific range of tools.
Brand diagnostic using available information, stakeholder interviews and development of initial project hypothesis.
One-on-one in-depth conversations with topic experts, opinion leaders, and extreme consumers to generate insights.
A study of key consumer trends and socio-cultural shifts with relevance and insights for the brand and project.
Analysis of successful cases from other brands that have faced similar challenges.
Small interactive consumer groups using sequential recycling and co-creation techniques to generate insights and build on hypothesis.
Ethnographic study, field invasions
and accompanying the consumer during their daily routine.