{"id":2880,"date":"2020-11-19T19:27:32","date_gmt":"2020-11-19T22:27:32","guid":{"rendered":"https:\/\/www.alexandriagroup.net\/?p=2880"},"modified":"2020-11-19T19:27:42","modified_gmt":"2020-11-19T22:27:42","slug":"haz-de-tu-marca-la-marca-no-la-cancion-de-portada","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/haz-de-tu-marca-la-marca-no-la-cancion-de-portada\/","title":{"rendered":"Haz de tu marca  la marca, no la canci\u00f3n de portada"},"content":{"rendered":"\n<p>Creemos que las marcas deben aspirar a \u00abser el elemento principal\u00bb, en lugar de hacer \u00abanuncios que la gente se saltea previo al elemento principal\u00bb. Hoy, nuestro #FarolAlexandrino los invita a leer este reciente art\u00edculo publicado por Contagious para reflexionar sobre c\u00f3mo las marcas pueden pasar de interrumpir lo que le interesa al p\u00fablico, a ser lo que le interesa.<\/p>\n\n\n\n<p><br>Se trata de un cambio de la mentalidad tradicional del marketing (exigir atenci\u00f3n, interrumpir y hacerse notar con mensajes sencillos que la gente paga por evitar) a la mentalidad del entretenimiento: iluminar, entretener y potenciar, respetar la atenci\u00f3n de las personas, acreditarles inteligencia y autonom\u00eda, participar y contribuir.<\/p>\n\n\n\n<p>Su marca debe asegurarse de tener un contenido relevante que la gente buscar\u00e1.<\/p>\n\n\n\n<p><a href=\"https:\/\/bit.ly\/36Muwpw\">https:\/\/bit.ly\/36Muwpw<\/a><\/p>\n\n\n\n<p>Echa un vistazo y mantente atento para saber m\u00e1s!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creemos que las marcas deben aspirar a \u00abser el elemento principal\u00bb, en lugar de hacer \u00abanuncios que la gente se saltea previo al elemento principal\u00bb. Hoy, nuestro #FarolAlexandrino los invita a leer este reciente art\u00edculo publicado por Contagious para reflexionar sobre c\u00f3mo las marcas pueden pasar de interrumpir lo que le interesa al p\u00fablico, a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[137],"tags":[149,203,139],"class_list":["post-2880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-es","tag-alexandriagroup-es","tag-farol-alexandrino-es","tag-generouslab-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haz de tu marca la marca, no la canci\u00f3n de portada - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/haz-de-tu-marca-la-marca-no-la-cancion-de-portada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haz de tu marca la marca, no la canci\u00f3n de portada - Alexandria\" \/>\n<meta property=\"og:description\" content=\"Creemos que las marcas deben aspirar a \u00abser el elemento principal\u00bb, en lugar de hacer \u00abanuncios que la gente se saltea previo al elemento principal\u00bb. 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