{"id":2735,"date":"2020-11-16T12:22:57","date_gmt":"2020-11-16T15:22:57","guid":{"rendered":"https:\/\/www.alexandriagroup.net\/?p=2735"},"modified":"2020-11-16T12:24:05","modified_gmt":"2020-11-16T15:24:05","slug":"que-significa-tener-un-proposito-de-marca-en-2020","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/que-significa-tener-un-proposito-de-marca-en-2020\/","title":{"rendered":"\u00bfQu\u00e9 significa tener un prop\u00f3sito de marca en 2020?"},"content":{"rendered":"\n<p>En marzo, el director general de Microsoft, Satya Nadella, escribi\u00f3: \u00abEs en tiempos de gran perturbaci\u00f3n e incertidumbre que nuestra capacidad de mantenernos centrados a un prop\u00f3sito y permanecer fieles a nuestra identidad es de suma importancia\u00bb. En Alexandria Group, creemos que la b\u00fasqueda de un prop\u00f3sito no significa necesariamente tener que renunciar a la b\u00fasqueda de un beneficio. De hecho, actuar con un prop\u00f3sito puede generarnos a\u00fan mayores beneficios. Nuestro #FarolAlexandrino hoy los invita a ingresar a \u00abProp\u00f3sito de Marca\u00bb por Brand Watch, un articulo de reciente publicaci\u00f3n con una profunda visi\u00f3n de lo que los consumidores desean y necesitan, que permitir\u00e1 minimizar el p\u00e1nico y guiar a las empresas en estos momentos dif\u00edciles.<\/p>\n\n\n\n<p>Revise el articulo y mant\u00e9ngase en sinton\u00eda para m\u00e1s!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.brandwatch.com\/reports\/2020-brand-purpose\/view\/\">https:\/\/www.brandwatch.com\/reports\/2020-brand-purpose\/view\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En marzo, el director general de Microsoft, Satya Nadella, escribi\u00f3: \u00abEs en tiempos de gran perturbaci\u00f3n e incertidumbre que nuestra capacidad de mantenernos centrados a un prop\u00f3sito y permanecer fieles a nuestra identidad es de suma importancia\u00bb. En Alexandria Group, creemos que la b\u00fasqueda de un prop\u00f3sito no significa necesariamente tener que renunciar a la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[137],"tags":[149,203,139],"class_list":["post-2735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-es","tag-alexandriagroup-es","tag-farol-alexandrino-es","tag-generouslab-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 significa tener un prop\u00f3sito de marca en 2020? - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/que-significa-tener-un-proposito-de-marca-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 significa tener un prop\u00f3sito de marca en 2020? - Alexandria\" \/>\n<meta property=\"og:description\" content=\"En marzo, el director general de Microsoft, Satya Nadella, escribi\u00f3: \u00abEs en tiempos de gran perturbaci\u00f3n e incertidumbre que nuestra capacidad de mantenernos centrados a un prop\u00f3sito y permanecer fieles a nuestra identidad es de suma importancia\u00bb. 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