{"id":2437,"date":"2020-09-18T15:42:28","date_gmt":"2020-09-18T18:42:28","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=2437"},"modified":"2020-09-21T18:26:28","modified_gmt":"2020-09-21T21:26:28","slug":"pasion-y-razon-para-construir-marcas","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/pasion-y-razon-para-construir-marcas\/","title":{"rendered":"Pasi\u00f3n y Raz\u00f3n   para construir  marcas"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"492\" src=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=940%2C492&#038;ssl=1\" alt=\"\" class=\"wp-image-2434\" srcset=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?w=4334&amp;ssl=1 4334w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=450%2C235&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1920%2C1004&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1536%2C803&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=2048%2C1071&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1453%2C760&amp;ssl=1 1453w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1013%2C530&amp;ssl=1 1013w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1060%2C554&amp;ssl=1 1060w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=365%2C191&amp;ssl=1 365w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=430%2C225&amp;ssl=1 430w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=530%2C277&amp;ssl=1 530w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1468%2C768&amp;ssl=1 1468w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?resize=1615%2C845&amp;ssl=1 1615w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/Template_Generous-03.png?w=2820&amp;ssl=1 2820w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n\n<p>\u00bfPor qu\u00e9 la pasi\u00f3n y la raz\u00f3n son la combinaci\u00f3n exitosa para construir una marca?<\/p>\n\n\n\n<p>En el episodio de esta semana de #PapiroFalado, Luciane Matiello &#8211; L\u00edder de Alejandr\u00eda USA &#8211; recibe a Thaiany Assad &#8211; Gerente General de Under Armour &#8211; Brasil en una charla sobre el prop\u00f3sito de construir una marca, en la que comparte su historia y nos cuenta c\u00f3mo siempre logr\u00f3 conectarse con la pasi\u00f3n y la raz\u00f3n de diversas maneras hasta llegar a su posici\u00f3n actual en la empresa.<br>Tambi\u00e9n habla de las barreras que la marca enfrent\u00f3 al entrar en Brasil y los desaf\u00edos que enfrenta dentro del modelo de negocios de Vulcabras Azaleia hoy en d\u00eda.<\/p>\n\n\n\n<p>Disponible en Spotify, ponle Play y disfruta del podcast: <\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify aligncenter wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Papiro Falado 10: Paix\u00e3o &amp; Raz\u00e3o com Thaiany Assad \u2013 General Manager Under Armour \u2013 Brasil\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3ZsddZScbTs5ew5WBmuPyE?si=vaK7ywoCQfGX09QhW_Zc8A\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 la pasi\u00f3n y la raz\u00f3n son la combinaci\u00f3n exitosa para construir una marca? En el episodio de esta semana de #PapiroFalado, Luciane Matiello &#8211; L\u00edder de Alejandr\u00eda USA &#8211; recibe a Thaiany Assad &#8211; Gerente General de Under Armour &#8211; Brasil en una charla sobre el prop\u00f3sito de construir una marca, en la [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[149,22,80,140],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-es","tag-alexandriagroup-es","tag-branding-es","tag-estrategia-2","tag-proposito-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pasi\u00f3n y Raz\u00f3n  para construir marcas - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/pasion-y-razon-para-construir-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasi\u00f3n y Raz\u00f3n  para construir marcas - Alexandria\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 la pasi\u00f3n y la raz\u00f3n son la combinaci\u00f3n exitosa para construir una marca? 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