{"id":1978,"date":"2020-09-04T12:10:48","date_gmt":"2020-09-04T15:10:48","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1978"},"modified":"2020-09-04T15:46:52","modified_gmt":"2020-09-04T18:46:52","slug":"la-inspiradora-experiencia-de-marca-de-burberry","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/la-inspiradora-experiencia-de-marca-de-burberry\/","title":{"rendered":"La inspiradora experiencia de marca de Burberry"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

\u00bfC\u00f3mo hacemos para seguir innovando en tiempos dif\u00edciles?<\/p>\n\n\n\n

Muchas empresas est\u00e1n luchando para recuperar su conexi\u00f3n con los consumidores, con el objetivo de restaurar sus negocios. Uno de los segmentos que m\u00e1s sufri\u00f3 fue el de las marcas de lujo, que fue impactado directamente por las restricciones a visitas en tiendas f\u00edsicas y a la e exposici\u00f3n social.<\/p>\n\n\n\n

S\u00ed, los consumidores est\u00e1n emocionados de volver a las tiendas. En 20 pa\u00edses, el 52% de la Generaci\u00f3n Z est\u00e1 ansiosa por visitar las tiendas f\u00edsicas lo antes posible, junto con el 55% de los millennials, pero las marcas no pueden simplemente implementar protocolos de higiene y medidas de distanciamiento social y esperar que eso sea suficiente para recuperar a sus clientes.<\/p>\n\n\n\n

Insp\u00edrese con Burberry y para crear una experiencia conjunta: combinar lo que quieren los clientes tradicionales con las interacciones digitales a las que se han acostumbrado en este ultimo tiempo. Despu\u00e9s, h\u00e1galo personalizado. En 10 espacios distintos, la tienda combina propuestas novedosas de tecnolog\u00eda de Burberry, como juegos, lanzamiento de productos de redes sociales y servicio al cliente basado en aplicaciones. La nueva tienda de Burberry le da al shopper la oportunidad de expresarse y realmente crear su propia experiencia en la tienda, \u00a1incluso puede iluminar su propio vestidor!<\/p>\n\n\n\n

En Alexandria, #brandexperience es una de las estrategias m\u00e1s poderosas que desarrollamos para nuestros clientes, ayud\u00e1ndolos a mantener la relevancia y superioridad de su negocio para alcanzar su p\u00fablico objetivo.<\/p>\n\n\n\n

Para obtener m\u00e1s informaci\u00f3n, visite: https:\/\/www.voguebusiness.com\/consumers\/burberry-tests-social-retail-in-chinas-tech-capital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfC\u00f3mo hacemos para seguir innovando en tiempos dif\u00edciles? Muchas empresas est\u00e1n luchando para recuperar su conexi\u00f3n con los consumidores, con el objetivo de restaurar sus negocios. Uno de los segmentos que m\u00e1s sufri\u00f3 fue el de las marcas de lujo, que fue impactado directamente por las restricciones a visitas en tiendas f\u00edsicas y a la […]<\/p>\n","protected":false},"author":8,"featured_media":1966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[137],"tags":[327,22,80,328,78,329],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-es","tag-brandexperience","tag-branding-es","tag-estrategia-2","tag-experiencia-2","tag-innovacion","tag-personalizacion"],"acf":[],"yoast_head":"\nLa inspiradora experiencia de marca de Burberry - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/la-inspiradora-experiencia-de-marca-de-burberry\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inspiradora experiencia de marca de Burberry - Alexandria\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo hacemos para seguir innovando en tiempos dif\u00edciles? 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