{"id":1881,"date":"2020-09-03T18:48:21","date_gmt":"2020-09-03T21:48:21","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1881"},"modified":"2020-09-04T10:08:28","modified_gmt":"2020-09-04T13:08:28","slug":"conozca-papyrus-la-metodologia-de-social-listening-de-alexandria","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/conozca-papyrus-la-metodologia-de-social-listening-de-alexandria\/","title":{"rendered":"Conozca Papyrus\u00ae, la metodolog\u00eda de Social Listening de Alexandria"},"content":{"rendered":"\n<p>En el campo de la comprensi\u00f3n del consumidor, tenemos varios enfoques para evaluar h\u00e1bitos, comportamientos y motivaciones.<\/p>\n\n\n\n<p>Aunque es necesario hacer preguntas directas (\u00a1y creemos mucho en eso!), tenemos herramientas disponibles para entender m\u00e1s all\u00e1 de lo declarado.<br>En ese sentido la observaci\u00f3n es un subsidio super util.<\/p>\n\n\n\n<p>La investigaci\u00f3n no declarativa nace del enfoque etnogr\u00e1fico, que inspira y despierta nuestra mirada de investigador. Tambi\u00e9n podemos mencionar tantos otros: an\u00e1lisis derivados, capturas impl\u00edcitas, codificaci\u00f3n facial, eye tracking, monitorizaci\u00f3n pasiva, etc.<\/p>\n\n\n\n<p>Alexandria trabaja con social listening, analizando los di\u00e1logos de los consumidores en las redes sociales. All\u00ed aparecen manifiestacones del dia a dia, donde se expresan valores, creencias y opiniones. En las redes sociales somos consumidores, compradores, empleados, pero sobre todo PERSONAS.<\/p>\n\n\n\n<p>En Alexandria creemos que los di\u00e1logos establecidos por PERSONAS en las REDES SOCIALES son material inspirador en la misi\u00f3n de entender el mercado.<\/p>\n\n\n\n<p>Conozca Papyrus, la metodolog\u00eda de Alexandria para observar los di\u00e1logos de los consumidores en las redes sociales.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el campo de la comprensi\u00f3n del consumidor, tenemos varios enfoques para evaluar h\u00e1bitos, comportamientos y motivaciones. Aunque es necesario hacer preguntas directas (\u00a1y creemos mucho en eso!), tenemos herramientas disponibles para entender m\u00e1s all\u00e1 de lo declarado.En ese sentido la observaci\u00f3n es un subsidio super util. La investigaci\u00f3n no declarativa nace del enfoque etnogr\u00e1fico, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[22,186,80,307,305],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biblioteca","tag-branding-es","tag-consumer-insights-es","tag-estrategia-2","tag-metodologia-es","tag-social-listening-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conozca Papyrus\u00ae, la metodolog\u00eda de Social Listening de Alexandria - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/conozca-papyrus-la-metodologia-de-social-listening-de-alexandria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conozca Papyrus\u00ae, la metodolog\u00eda de Social Listening de Alexandria - Alexandria\" \/>\n<meta property=\"og:description\" content=\"En el campo de la comprensi\u00f3n del consumidor, tenemos varios enfoques para evaluar h\u00e1bitos, comportamientos y motivaciones. 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