{"id":1865,"date":"2020-09-03T18:43:20","date_gmt":"2020-09-03T21:43:20","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1865"},"modified":"2020-09-03T18:43:37","modified_gmt":"2020-09-03T21:43:37","slug":"social-listening-herramienta-para-el-comportamiento-del-consumidor-y-su-relacion-con-las-marcas","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/social-listening-herramienta-para-el-comportamiento-del-consumidor-y-su-relacion-con-las-marcas\/","title":{"rendered":"Social Listening: herramienta para el comportamiento del consumidor y su relaci\u00f3n con las marcas"},"content":{"rendered":"\n<p>Qu\u00e9 importancia tiene para las marcas analizar que lo que dicen los consumidores,lo que consumen y c\u00f3mo se comportan en las redes sociales?<\/p>\n\n\n\n<p>En nuestro sexto episodio de #PapiroFalado, Maria Carolina Rodriguez &#8211; Directora de Branding y Estrategia, en Alexandria &#8211; invita a Fernanda Silva &#8211; Responsable de Brasil Social Media Consumer Insights en Natura  &#8211; Carla de Oliveira &#8211; Global Consumer &amp; Market Insights en Natura &#8211; y Jo\u00e3o Vitor Rodrigues &#8211; Investigador, Consultor y Profesor de estudios de p\u00f3s-grado en ESPM-Rio &#8211; para un debate sobre c\u00f3mo Social Listening puede ayudar, especialmente durante la pandemia, a comprender el comportamiento de los consumidores en las redes sociales y su relaci\u00f3n con marcas e instituciones, contribuyendo al entendimiento de c\u00f3mo las marcan pueden participar e interactuar en estos di\u00e1logos y posibilitar la generaci\u00f3n de insights as\u00ed como las decisiones de marketing.<\/p>\n\n\n\n<p>Dale PLAY para acceder a la conversaci\u00f3n en nuestro canal de Spotify: <\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Papiro Falado 06: Social Listening\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/2QWo3WAj5H8gL1mbmNuc41?si=udHcesJbQd61-T-ZPAKKbg\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 importancia tiene para las marcas analizar que lo que dicen los consumidores,lo que consumen y c\u00f3mo se comportan en las redes sociales? En nuestro sexto episodio de #PapiroFalado, Maria Carolina Rodriguez &#8211; Directora de Branding y Estrategia, en Alexandria &#8211; invita a Fernanda Silva &#8211; Responsable de Brasil Social Media Consumer Insights en Natura [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[149,22,186,75,139,168,304,305],"class_list":["post-1865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-es","tag-alexandriagroup-es","tag-branding-es","tag-consumer-insights-es","tag-estrategia-es","tag-generouslab-es","tag-podcast-es","tag-social-intelligence-es","tag-social-listening-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Listening: herramienta para el comportamiento del consumidor y su relaci\u00f3n con las marcas - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/social-listening-herramienta-para-el-comportamiento-del-consumidor-y-su-relacion-con-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening: herramienta para el comportamiento del consumidor y su relaci\u00f3n con las marcas - Alexandria\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 importancia tiene para las marcas analizar que lo que dicen los consumidores,lo que consumen y c\u00f3mo se comportan en las redes sociales? 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