{"id":1694,"date":"2020-09-03T14:39:33","date_gmt":"2020-09-03T17:39:33","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1694"},"modified":"2020-09-25T17:01:34","modified_gmt":"2020-09-25T20:01:34","slug":"las-mejores-campanas-por-la-igualdad-racial","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/las-mejores-campanas-por-la-igualdad-racial\/","title":{"rendered":"Las mejores campa\u00f1as por la igualdad racial"},"content":{"rendered":"\n<ul class=\"wp-block-list\" type=\"1\"><li><strong>NIKE &#8211;&nbsp;Dream Crazy<\/strong><\/li><\/ul>\n\n\n\n<p>Para crear conciencia entre sus consumidores sobre el comportamiento agresivo de la polic\u00eda norteamericana con la poblaci\u00f3n negra, Nike respald\u00f3 la protesta del atleta de f\u00fatbol americano Colin Kaepernick, quien se arrodill\u00f3 durante el himno nacional norteamericano momentos antes de un partido de la NFL. Justo despu\u00e9s de la protesta, la marca public\u00f3 en su twitter una foto del atleta con la siguiente frase: \u00abCree en algo. Incluso si eso significa sacrificar todo \u00ab. Como resultado, Nike promovi\u00f3 m\u00e1s de 900,000 interacciones en Twitter y, a pesar de perder el 2% de participaci\u00f3n justo despu\u00e9s de la publicaci\u00f3n, las ventas online aumentaron 31% a\u00f1o tras a\u00f1o y el inventario se recuper\u00f3 en una semana.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike \/ Dream Crazy\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/-ubxruZKAng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Fonte:&nbsp;<a href=\"https:\/\/www.contagious.com\/io\/article\/taking-a-stand?collectionId=5ed66f728ed73d229c8cc88e\">https:\/\/www.contagious.com\/io\/article\/taking-a-stand?collectionId=5ed66f728ed73d229c8cc88e<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Procter &amp; Gamble- The Look<\/strong><\/li><\/ul>\n\n\n\n<p>Fue creado en conjunto con Saturday Morning, un colectivo creativo fundado por veteranos de la industria publicitaria con el objetivo de cambiar la percepci\u00f3n de prejuicios en el mercado. Geoff Edwards, cofundador del colectivo, dijo que la campa\u00f1a tiene como objetivo estimular un debate abierto y honesto sobre el racismo velado en la sociedad. P&amp;G seleccion\u00f3 al cantante John Legend para discutir la campa\u00f1a en Spotify y cre\u00f3 una experiencia de realidad virtual que permite a la audiencia ser el objetivo de las miradas sesgadas retratadas por el anuncio.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"P&amp;G: The Look\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/aC7lbdD1hq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Fonte:&nbsp;<a href=\"https:\/\/www.meioemensagem.com.br\/home\/comunicacao\/2019\/06\/27\/com-the-look-pg-aborda-olhares-racistas.html\">https:\/\/www.meioemensagem.com.br\/home\/comunicacao\/2019\/06\/27\/com-the-look-pg-aborda-olhares-racistas.html<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Procter &amp; Gamble \u2013 The choice<\/strong><\/li><\/ul>\n\n\n\n<p>P&amp;G lanz\u00f3 un comercial la semana pasada desafiando la desigualdad racial. El comercial con el nombre \u00abLa elecci\u00f3n\u00bb muestra que ser blanco no es tener que decir todo el tiempo que su vida importa, despu\u00e9s de todo, esto ya es obvio. La propaganda alienta a las personas a tomar medidas contra el racismo, con una serie de sugerencias de lecturas, m\u00fasica y otros tipos de compromiso que las personas blancas pueden tener para ayudar al movimiento. Si quieres involucrarte con esta causa social, ayuda a la poblaci\u00f3n negra a ganar cada vez m\u00e1s voz:: <a href=\"https:\/\/us.pg.com\/take-on-race\/\">https:\/\/us.pg.com\/take-on-race\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Choice\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/U7bnS8R994I?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Fonte: <a href=\"https:\/\/www.foxbusiness.com\/media\/pg-anti-racist-ad-campaign-the-choice\">https:\/\/www.foxbusiness.com\/media\/pg-anti-racist-ad-campaign-the-choice<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NIKE &#8211;&nbsp;Dream Crazy Para crear conciencia entre sus consumidores sobre el comportamiento agresivo de la polic\u00eda norteamericana con la poblaci\u00f3n negra, Nike respald\u00f3 la protesta del atleta de f\u00fatbol americano Colin Kaepernick, quien se arrodill\u00f3 durante el himno nacional norteamericano momentos antes de un partido de la NFL. Justo despu\u00e9s de la protesta, la marca [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2153,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[137],"tags":[22,210,201,263,271,140],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-es","tag-branding-es","tag-campana-publicitaria","tag-campanha-publicitaria-es","tag-comunicacion","tag-igualdad","tag-proposito-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las mejores campa\u00f1as por la igualdad racial - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/las-mejores-campanas-por-la-igualdad-racial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las mejores campa\u00f1as por la igualdad racial - Alexandria\" \/>\n<meta property=\"og:description\" content=\"NIKE &#8211;&nbsp;Dream Crazy Para crear conciencia entre sus consumidores sobre el comportamiento agresivo de la polic\u00eda norteamericana con la poblaci\u00f3n negra, Nike respald\u00f3 la protesta del atleta de f\u00fatbol americano Colin Kaepernick, quien se arrodill\u00f3 durante el himno nacional norteamericano momentos antes de un partido de la NFL. 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