{"id":1681,"date":"2020-09-03T14:19:57","date_gmt":"2020-09-03T17:19:57","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1681"},"modified":"2020-09-03T14:23:54","modified_gmt":"2020-09-03T17:23:54","slug":"qual-a-importancia-de-um-posicionamento-claro-de-marca-em-ambientes-competitivos","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/qual-a-importancia-de-um-posicionamento-claro-de-marca-em-ambientes-competitivos\/","title":{"rendered":"\u00bfCu\u00e1l es la importancia de un posicionamiento claro de marca en entornos competitivos?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"492\" src=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin-1920x1004.png?resize=940%2C492\" alt=\"\" class=\"wp-image-1674\" srcset=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1920%2C1004&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=450%2C235&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1536%2C803&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=2048%2C1071&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1453%2C760&amp;ssl=1 1453w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1013%2C530&amp;ssl=1 1013w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1060%2C554&amp;ssl=1 1060w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=365%2C191&amp;ssl=1 365w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=430%2C225&amp;ssl=1 430w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=530%2C277&amp;ssl=1 530w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1468%2C768&amp;ssl=1 1468w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1615%2C845&amp;ssl=1 1615w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?w=2820&amp;ssl=1 2820w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n\n<p>\u00bfCu\u00e1l es la importancia de un posicionamiento claro en entornos super competitivos como el internacional?<\/p>\n\n\n\n<p>En un nuevo episodio de #PapiroFalado, Luciane Matiello &#8211; Directorade Alexandria USA &#8211; recibe a Erik Volavicius &#8211; Director de Ventas y MKT de Bauducco &#8211; Caribe \/ Centroam\u00e9rica \/ Norteam\u00e9rica para una conversaci\u00f3n sobre las etapas y desaf\u00edos que enfrent\u00f3 Bauducco en el proceso de construcci\u00f3n de marca lejos de su propia tierra y la convirti\u00f3 en una de las marcas brasile\u00f1as con mayor presencia en el retail estadounidense, mercado super competitivo y de vanguardia en la innovaci\u00f3n.<\/p>\n\n\n\n<p>Dale PLAY para acceder a la conversaci\u00f3n en nuestro canal de Spotify Papiro Falado: <\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Papiro Falado 09: Case Bauducco USA - Internacionaliza\u00e7\u00e3o de uma Marca\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3BL4h6YccVfURsiOmtKRKm\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es la importancia de un posicionamiento claro en entornos super competitivos como el internacional? En un nuevo episodio de #PapiroFalado, Luciane Matiello &#8211; Directorade Alexandria USA &#8211; recibe a Erik Volavicius &#8211; Director de Ventas y MKT de Bauducco &#8211; Caribe \/ Centroam\u00e9rica \/ Norteam\u00e9rica para una conversaci\u00f3n sobre las etapas y desaf\u00edos que [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[149,22,80,75,139,78,76,168,268],"class_list":["post-1681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-es","tag-alexandriagroup-es","tag-branding-es","tag-estrategia-2","tag-estrategia-es","tag-generouslab-es","tag-innovacion","tag-inovacao-es","tag-podcast-es","tag-posicionamiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es la importancia de un posicionamiento claro de marca en entornos competitivos? - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/qual-a-importancia-de-um-posicionamento-claro-de-marca-em-ambientes-competitivos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es la importancia de un posicionamiento claro de marca en entornos competitivos? - Alexandria\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1l es la importancia de un posicionamiento claro en entornos super competitivos como el internacional? 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