{"id":1548,"date":"2020-09-03T12:21:24","date_gmt":"2020-09-03T15:21:24","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1548"},"modified":"2020-09-03T12:21:44","modified_gmt":"2020-09-03T15:21:44","slug":"la-campana-empatica-de-heineken-durante-la-pandemia","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/la-campana-empatica-de-heineken-durante-la-pandemia\/","title":{"rendered":"La campa\u00f1a emp\u00e1tica de Heineken durante la pandemia"},"content":{"rendered":"\n<p>Reunirse durante el lockdown es una de las cosas que la gente m\u00e1s echa de menos. Y como la tecnolog\u00eda no siempre est\u00e1 de nuestro lado, @Heineken ha lanzado una campa\u00f1a que muestra todas las complicaciones reales que ocurren durante el bloqueo social.<\/p>\n\n\n\n<p><br>Los j\u00f3venes se frustran mientras atraviesan dificultades de interacci\u00f3n online: malas conexiones a Internet, computadoras que dependen de cargadores, no tener un lugar para sostener un tel\u00e9fono y muchas otras situaciones rid\u00edculas pero reales.<\/p>\n\n\n\n<p>Sin perder la esencia de su marca, Heineken logra capturar lo que significa reunirse con amigos durante el cierre, y realmente se burla de ello.<\/p>\n\n\n\n<p><br>Al colocarse en una posici\u00f3n emp\u00e1tica, la marca busca hacer que los consumidores comprendan y sean conscientes de que, a pesar de que esta realidad no es la mejor situaci\u00f3n, permanecer juntos es la mejor alternativa.<\/p>\n\n\n\n<p><br>Heineken no solo promueve el consumo responsable de alcohol, sino que tambi\u00e9n refuerza #SocialiseResponsablemente.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heineken | Connections\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/WZnHkv5-z4k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Reunirse durante el lockdown es una de las cosas que la gente m\u00e1s echa de menos. Y como la tecnolog\u00eda no siempre est\u00e1 de nuestro lado, @Heineken ha lanzado una campa\u00f1a que muestra todas las complicaciones reales que ocurren durante el bloqueo social. Los j\u00f3venes se frustran mientras atraviesan dificultades de interacci\u00f3n online: malas conexiones [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[137],"tags":[182,149,22,210,201,209,254,211,202,203],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-es","tag-aislamiento-social","tag-alexandriagroup-es","tag-branding-es","tag-campana-publicitaria","tag-campanha-publicitaria-es","tag-cuarentena","tag-distanciamiento-social","tag-esencia-de-la-marca","tag-essencia-da-marca-es","tag-farol-alexandrino-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La campa\u00f1a emp\u00e1tica de Heineken durante la pandemia - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/la-campana-empatica-de-heineken-durante-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campa\u00f1a emp\u00e1tica de Heineken durante la pandemia - Alexandria\" \/>\n<meta property=\"og:description\" content=\"Reunirse durante el lockdown es una de las cosas que la gente m\u00e1s echa de menos. Y como la tecnolog\u00eda no siempre est\u00e1 de nuestro lado, @Heineken ha lanzado una campa\u00f1a que muestra todas las complicaciones reales que ocurren durante el bloqueo social. 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