{"id":1219,"date":"2020-08-31T15:59:33","date_gmt":"2020-08-31T18:59:33","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1219"},"modified":"2020-08-31T15:59:48","modified_gmt":"2020-08-31T18:59:48","slug":"nuestro-case-de-innovacion-com-popeyes","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/","title":{"rendered":"Nuestro case de Innovaci\u00f3n com Popeyes"},"content":{"rendered":"\n<p>\u00a1Est\u00e1 en la calle una de las deliciosas novedades desarrolladas por el equipo #Alexandria en colaboraci\u00f3n con el equipo de la marca Popeyes @!<\/p>\n\n\n\n<p>Un proyecto que consta de varias etapas, desde el estudio de #tendencias y comportamientos, hasta la creaci\u00f3n conjunta con consumidores y chefs de renombre.<\/p>\n\n\n\n<p>\u00abCon un proceso din\u00e1mico, creativo y bien planificado de principio a fin, el embudo de innovaci\u00f3n que hicimos con Alexandria desarroll\u00f3 grandes ideas que sin duda ser\u00e1n utilizadas en los pr\u00f3ximos a\u00f1os por la marca Popeyes en Brasil\u00bb, dice @Carlos Zucco del equipo de Marketing en Brasil.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Est\u00e1 en la calle una de las deliciosas novedades desarrolladas por el equipo #Alexandria en colaboraci\u00f3n con el equipo de la marca Popeyes @! Un proyecto que consta de varias etapas, desde el estudio de #tendencias y comportamientos, hasta la creaci\u00f3n conjunta con consumidores y chefs de renombre. \u00abCon un proceso din\u00e1mico, creativo y bien [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[72],"tags":[22,77,73,83,79,75,80,78,76],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","tag-branding-es","tag-co-creacion","tag-co-criacao-es","tag-consultoria-2-es","tag-consultoria","tag-estrategia-es","tag-estrategia-2","tag-innovacion","tag-inovacao-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuestro case de Innovaci\u00f3n com Popeyes - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro case de Innovaci\u00f3n com Popeyes - Alexandria\" \/>\n<meta property=\"og:description\" content=\"\u00a1Est\u00e1 en la calle una de las deliciosas novedades desarrolladas por el equipo #Alexandria en colaboraci\u00f3n con el equipo de la marca Popeyes @! Un proyecto que consta de varias etapas, desde el estudio de #tendencias y comportamientos, hasta la creaci\u00f3n conjunta con consumidores y chefs de renombre. \u00abCon un proceso din\u00e1mico, creativo y bien [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandria\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-31T18:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-31T18:59:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giovane Zacariotto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giovane Zacariotto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\"},\"author\":{\"name\":\"Giovane Zacariotto\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/d44c8539cb6e5cff27d83a09e8f68b4b\"},\"headline\":\"Nuestro case de Innovaci\u00f3n com Popeyes\",\"datePublished\":\"2020-08-31T18:59:33+00:00\",\"dateModified\":\"2020-08-31T18:59:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\"},\"wordCount\":108,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1\",\"keywords\":[\"Branding\",\"Co-creaci\u00f3n\",\"Co-cria\u00e7\u00e3o\",\"Consultoria\",\"Consultor\u00eda\",\"Estrat\u00e9gia\",\"Estrategia\",\"Innovaci\u00f3n\",\"Inova\u00e7\u00e3o\"],\"articleSection\":[\"Innovaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\",\"url\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\",\"name\":\"Nuestro case de Innovaci\u00f3n com Popeyes - Alexandria\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1\",\"datePublished\":\"2020-08-31T18:59:33+00:00\",\"dateModified\":\"2020-08-31T18:59:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1\",\"width\":850,\"height\":850},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alexandriagroup.net\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuestro case de Innovaci\u00f3n com Popeyes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#website\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/\",\"name\":\"Alexandria\",\"description\":\"Consultoria estrat\u00e9gica de branding, research e inova\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alexandriagroup.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\",\"name\":\"Alexandria\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400\",\"contentUrl\":\"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400\",\"width\":400,\"height\":400,\"caption\":\"Alexandria\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\",\"https:\/\/www.instagram.com\/alexandriagroup\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/d44c8539cb6e5cff27d83a09e8f68b4b\",\"name\":\"Giovane Zacariotto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/78ba9b4b9b6fb2cf1968dcf323ffb5cfaaf5b555504a103ce63f6ba65a0f01f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/78ba9b4b9b6fb2cf1968dcf323ffb5cfaaf5b555504a103ce63f6ba65a0f01f9?s=96&d=mm&r=g\",\"caption\":\"Giovane Zacariotto\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nuestro case de Innovaci\u00f3n com Popeyes - Alexandria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/","og_locale":"es_ES","og_type":"article","og_title":"Nuestro case de Innovaci\u00f3n com Popeyes - Alexandria","og_description":"\u00a1Est\u00e1 en la calle una de las deliciosas novedades desarrolladas por el equipo #Alexandria en colaboraci\u00f3n con el equipo de la marca Popeyes @! Un proyecto que consta de varias etapas, desde el estudio de #tendencias y comportamientos, hasta la creaci\u00f3n conjunta con consumidores y chefs de renombre. \u00abCon un proceso din\u00e1mico, creativo y bien [&hellip;]","og_url":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/","og_site_name":"Alexandria","article_publisher":"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/","article_published_time":"2020-08-31T18:59:33+00:00","article_modified_time":"2020-08-31T18:59:48+00:00","og_image":[{"width":850,"height":850,"url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1","type":"image\/png"}],"author":"Giovane Zacariotto","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Giovane Zacariotto","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#article","isPartOf":{"@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/"},"author":{"name":"Giovane Zacariotto","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/d44c8539cb6e5cff27d83a09e8f68b4b"},"headline":"Nuestro case de Innovaci\u00f3n com Popeyes","datePublished":"2020-08-31T18:59:33+00:00","dateModified":"2020-08-31T18:59:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/"},"wordCount":108,"commentCount":0,"publisher":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#organization"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1","keywords":["Branding","Co-creaci\u00f3n","Co-cria\u00e7\u00e3o","Consultoria","Consultor\u00eda","Estrat\u00e9gia","Estrategia","Innovaci\u00f3n","Inova\u00e7\u00e3o"],"articleSection":["Innovaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/","url":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/","name":"Nuestro case de Innovaci\u00f3n com Popeyes - Alexandria","isPartOf":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1","datePublished":"2020-08-31T18:59:33+00:00","dateModified":"2020-08-31T18:59:48+00:00","breadcrumb":{"@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#primaryimage","url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1","width":850,"height":850},{"@type":"BreadcrumbList","@id":"https:\/\/www.alexandriagroup.net\/es\/nuestro-case-de-innovacion-com-popeyes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alexandriagroup.net\/es\/"},{"@type":"ListItem","position":2,"name":"Nuestro case de Innovaci\u00f3n com Popeyes"}]},{"@type":"WebSite","@id":"https:\/\/www.alexandriagroup.net\/en\/#website","url":"https:\/\/www.alexandriagroup.net\/en\/","name":"Alexandria","description":"Consultoria estrat\u00e9gica de branding, research e inova\u00e7\u00e3o.","publisher":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alexandriagroup.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.alexandriagroup.net\/en\/#organization","name":"Alexandria","url":"https:\/\/www.alexandriagroup.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400","contentUrl":"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400","width":400,"height":400,"caption":"Alexandria"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/alexandriabrandinginnovation\/","https:\/\/www.instagram.com\/alexandriagroup\/"]},{"@type":"Person","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/d44c8539cb6e5cff27d83a09e8f68b4b","name":"Giovane Zacariotto","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/78ba9b4b9b6fb2cf1968dcf323ffb5cfaaf5b555504a103ce63f6ba65a0f01f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78ba9b4b9b6fb2cf1968dcf323ffb5cfaaf5b555504a103ce63f6ba65a0f01f9?s=96&d=mm&r=g","caption":"Giovane Zacariotto"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/08\/Bacon-vibrante-1-1.png?fit=850%2C850&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":10,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/posts\/1219\/revisions\/1573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/media\/1628"}],"wp:attachment":[{"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/es\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}