{"id":2959,"date":"2020-12-09T17:52:49","date_gmt":"2020-12-09T20:52:49","guid":{"rendered":"https:\/\/www.alexandriagroup.net\/?p=2959"},"modified":"2020-12-09T18:23:25","modified_gmt":"2020-12-09T21:23:25","slug":"together-the-magic-happens","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/together-the-magic-happens\/","title":{"rendered":"Together The Magic Happens"},"content":{"rendered":"\n<p>Brazil has the largest black population outside of Africa, with 50.7% of Brazilians defining themselves as black or mixed race compared with 47.7% of people from white ethnicities.<\/p>\n\n\n\n<p>Despite this, only 8% of actors seen in soap operas on Brazil\u2019s top TV networks are black, according to a survey by UOL news. To address this disparity, Globo partnered with giant Coca-Cola to create a special edition Christmas broadcast starring an all-black cast.<\/p>\n\n\n\n<p><br>Due to the tradition on Christmas, Coca-Cola has a right to be the brand that champions updating Santa Claus\u2019 image to reflect its Brazilian audience and showcase the company\u2019s stance on racial equality.<\/p>\n\n\n\n<p>Check out the video below and stay tuned for more!<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coca-Cola \/ Together Magic Happens\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/ZJpeyfUhHts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brazil has the largest black population outside of Africa, with 50.7% of Brazilians defining themselves as black or mixed race compared with 47.7% of people from white ethnicities. Despite this, only 8% of actors seen in soap operas on Brazil\u2019s top TV networks are black, according to a survey by UOL news. To address this [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133],"tags":[145,389,199,135,419],"class_list":["post-2959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","tag-alexandriagroup-en","tag-brand-purpose","tag-farol-alexandrino-en","tag-generouslab-en","tag-racial-equality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Together The Magic Happens - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/together-the-magic-happens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Together The Magic Happens - Alexandria\" \/>\n<meta property=\"og:description\" content=\"Brazil has the largest black population outside of Africa, with 50.7% of Brazilians defining themselves as black or mixed race compared with 47.7% of people from white ethnicities. Despite this, only 8% of actors seen in soap operas on Brazil\u2019s top TV networks are black, according to a survey by UOL news. 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