{"id":2877,"date":"2020-11-19T19:25:49","date_gmt":"2020-11-19T22:25:49","guid":{"rendered":"https:\/\/www.alexandriagroup.net\/?p=2877"},"modified":"2020-11-19T19:30:33","modified_gmt":"2020-11-19T22:30:33","slug":"make-your-brand-the-brand-not-the-cover-song","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/make-your-brand-the-brand-not-the-cover-song\/","title":{"rendered":"Make your brand the brand, not the cover song"},"content":{"rendered":"\n<p>We believe brands should aim to \u2018be the main event\u2019, rather than make \u2018ads that people skip before the main event\u2019. Today, our #FarolAlexandrino invites you to read this recent article published by Contagious to reflect about how brands can move from interrupting what audiences are interested in, to being what they are interested in.<\/p>\n\n\n\n<p><br>This is a shift from the traditional marketing mindset (demand attention, interrupt and get noticed with simple messages that people pay to avoid) to the entertainment mindset: enlighten, entertain and empower, respect people\u2019s attention, credit them with intelligence and autonomy, participate and contribute.<\/p>\n\n\n\n<p>Your brand must make sure it has a content that people will seek out.<\/p>\n\n\n\n<p><a href=\"https:\/\/bit.ly\/36Muwpw\">https:\/\/bit.ly\/36Muwpw<\/a><\/p>\n\n\n\n<p>Check out and stay tuned for more!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>We believe brands should aim to \u2018be the main event\u2019, rather than make \u2018ads that people skip before the main event\u2019. Today, our #FarolAlexandrino invites you to read this recent article published by Contagious to reflect about how brands can move from interrupting what audiences are interested in, to being what they are interested in. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133],"tags":[145,199,135],"class_list":["post-2877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","tag-alexandriagroup-en","tag-farol-alexandrino-en","tag-generouslab-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make your brand the brand, not the cover song - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/make-your-brand-the-brand-not-the-cover-song\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make your brand the brand, not the cover song - Alexandria\" \/>\n<meta property=\"og:description\" content=\"We believe brands should aim to \u2018be the main event\u2019, rather than make \u2018ads that people skip before the main event\u2019. 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