{"id":2597,"date":"2020-10-13T13:52:23","date_gmt":"2020-10-13T16:52:23","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/"},"modified":"2020-10-22T16:56:25","modified_gmt":"2020-10-22T19:56:25","slug":"dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/","title":{"rendered":"Reading tip: The new concept of Family Size in brand communication"},"content":{"rendered":"\n<p>The brand Cheerios cereal from Nestl\u00e9 Brazil launched the special edition &#8220;Cheerios Family Size&#8221;, which has eight packages of varying sizes and shapes. With the initiative, the brand resignifies the popular expression \u201cfamily size\u201d, used to refer to products that are too large, and seeks to serve the different types of Brazilian families. <\/p>\n\n\n\n<p>Today our #FarolAlexandrino invites you check out how amazingly Cheerios is inspiring the market with the true concept of a family.<\/p>\n\n\n\n<p>Check out this video and stay tuned for more!<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cheerios - Family Size Cheerios\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/FqULFV6ZuCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The brand Cheerios cereal from Nestl\u00e9 Brazil launched the special edition &#8220;Cheerios Family Size&#8221;, which has eight packages of varying sizes and shapes. With the initiative, the brand resignifies the popular expression \u201cfamily size\u201d, used to refer to products that are too large, and seeks to serve the different types of Brazilian families. Today our [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133],"tags":[145,19,352,353,199,135,354,355,356],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","tag-alexandriagroup-en","tag-branding-en","tag-cheerios-en","tag-comunicacao-en","tag-farol-alexandrino-en","tag-generouslab-en","tag-marca-en","tag-nestle-en","tag-tamanho-familia-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reading tip: The new concept of Family Size in brand communication - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading tip: The new concept of Family Size in brand communication - Alexandria\" \/>\n<meta property=\"og:description\" content=\"The brand Cheerios cereal from Nestl\u00e9 Brazil launched the special edition &#8220;Cheerios Family Size&#8221;, which has eight packages of varying sizes and shapes. With the initiative, the brand resignifies the popular expression \u201cfamily size\u201d, used to refer to products that are too large, and seeks to serve the different types of Brazilian families. Today our [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandria\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-13T16:52:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-22T19:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/10\/Template_Generous-02.png?fit=1081%2C1081&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1081\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giovane Zacariotto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giovane Zacariotto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/\"},\"author\":{\"name\":\"Giovane Zacariotto\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/d44c8539cb6e5cff27d83a09e8f68b4b\"},\"headline\":\"Reading tip: The new concept of Family Size in brand communication\",\"datePublished\":\"2020-10-13T16:52:23+00:00\",\"dateModified\":\"2020-10-22T19:56:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/\"},\"wordCount\":102,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/10\/Template_Generous-02.png?fit=1081%2C1081&ssl=1\",\"keywords\":[\"AlexandriaGroup\",\"Branding\",\"Cheerios\",\"Comunica\u00e7\u00e3o\",\"Farol Alexandrino\",\"GenerousLab\",\"Marca\",\"Nestl\u00e9\",\"Tamanho Fam\u00edlia\"],\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/dica-de-leitura-o-novo-conceito-de-tamanho-familiar-na-comunicacao-de-marca\/\",\"name\":\"Reading tip: The new concept of Family Size in brand communication - 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