{"id":2406,"date":"2020-09-18T14:57:23","date_gmt":"2020-09-18T17:57:23","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=2406"},"modified":"2020-09-18T16:00:03","modified_gmt":"2020-09-18T19:00:03","slug":"reading-tip-brands-and-the-health-wellness-consumer-need","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/","title":{"rendered":"Reading tip: brands and the health & wellness consumer need"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In this recent times, before we invite people into our lives, we want to know if they will make us sick or help us stay healthy, and with brands is no different.<\/p>\n\n\n\n

They should start thinking like a health and wellness brand.
But what does it mean in tangible examples? Our #FarolAlexandrino invites you to read the article \u201cWhy every brand now needs to behave like a health and wellness brand\u201d published by Fast Company to discover relevant innovation practices that brands are building as long term strategies.<\/p>\n\n\n\n

https:\/\/www.fastcompany.com\/90538585\/why-every-brand-now-needs-to-behave-like-a-health-and-wellness-brand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this recent times, before we invite people into our lives, we want to know if they will make us sick or help us stay healthy, and with brands is no different. They should start thinking like a health and wellness brand.But what does it mean in tangible examples? Our #FarolAlexandrino invites you to read […]<\/p>\n","protected":false},"author":8,"featured_media":2399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64],"tags":[145,19,32,141,71],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-en","tag-alexandriagroup-en","tag-branding-en","tag-innovation-2","tag-purpose","tag-strategy"],"acf":[],"yoast_head":"\nReading tip: brands and the health & wellness consumer need - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading tip: brands and the health & wellness consumer need - Alexandria\" \/>\n<meta property=\"og:description\" content=\"In this recent times, before we invite people into our lives, we want to know if they will make us sick or help us stay healthy, and with brands is no different. They should start thinking like a health and wellness brand.But what does it mean in tangible examples? Our #FarolAlexandrino invites you to read […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandria\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T17:57:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T19:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ricardo Altschul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ricardo Altschul\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\"},\"author\":{\"name\":\"Ricardo Altschul\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5\"},\"headline\":\"Reading tip: brands and the health & wellness consumer need\",\"datePublished\":\"2020-09-18T17:57:23+00:00\",\"dateModified\":\"2020-09-18T19:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\"},\"wordCount\":102,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1\",\"keywords\":[\"AlexandriaGroup\",\"Branding\",\"innovation\",\"Purpose\",\"Strategy\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\",\"name\":\"Reading tip: brands and the health & wellness consumer need - Alexandria\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1\",\"datePublished\":\"2020-09-18T17:57:23+00:00\",\"dateModified\":\"2020-09-18T19:00:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alexandriagroup.net\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reading tip: brands and the health & wellness consumer need\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#website\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/\",\"name\":\"Alexandria\",\"description\":\"Consultoria estrat\u00e9gica de branding, research e inova\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alexandriagroup.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\",\"name\":\"Alexandria\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400\",\"contentUrl\":\"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400\",\"width\":400,\"height\":400,\"caption\":\"Alexandria\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\",\"https:\/\/www.instagram.com\/alexandriagroup\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5\",\"name\":\"Ricardo Altschul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g\",\"caption\":\"Ricardo Altschul\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reading tip: brands and the health & wellness consumer need - Alexandria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/","og_locale":"en_US","og_type":"article","og_title":"Reading tip: brands and the health & wellness consumer need - Alexandria","og_description":"In this recent times, before we invite people into our lives, we want to know if they will make us sick or help us stay healthy, and with brands is no different. They should start thinking like a health and wellness brand.But what does it mean in tangible examples? Our #FarolAlexandrino invites you to read […]","og_url":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/","og_site_name":"Alexandria","article_publisher":"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/","article_published_time":"2020-09-18T17:57:23+00:00","article_modified_time":"2020-09-18T19:00:03+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1","type":"image\/png"}],"author":"Ricardo Altschul","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ricardo Altschul"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#article","isPartOf":{"@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/"},"author":{"name":"Ricardo Altschul","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5"},"headline":"Reading tip: brands and the health & wellness consumer need","datePublished":"2020-09-18T17:57:23+00:00","dateModified":"2020-09-18T19:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/"},"wordCount":102,"commentCount":0,"publisher":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#organization"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1","keywords":["AlexandriaGroup","Branding","innovation","Purpose","Strategy"],"articleSection":["Innovation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/","url":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/","name":"Reading tip: brands and the health & wellness consumer need - Alexandria","isPartOf":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1","datePublished":"2020-09-18T17:57:23+00:00","dateModified":"2020-09-18T19:00:03+00:00","breadcrumb":{"@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#primaryimage","url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.alexandriagroup.net\/en\/reading-tip-brands-and-the-health-wellness-consumer-need\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alexandriagroup.net\/en\/"},{"@type":"ListItem","position":2,"name":"Reading tip: brands and the health & wellness consumer need"}]},{"@type":"WebSite","@id":"https:\/\/www.alexandriagroup.net\/en\/#website","url":"https:\/\/www.alexandriagroup.net\/en\/","name":"Alexandria","description":"Consultoria estrat\u00e9gica de branding, research e inova\u00e7\u00e3o.","publisher":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alexandriagroup.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alexandriagroup.net\/en\/#organization","name":"Alexandria","url":"https:\/\/www.alexandriagroup.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400","contentUrl":"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400","width":400,"height":400,"caption":"Alexandria"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/alexandriabrandinginnovation\/","https:\/\/www.instagram.com\/alexandriagroup\/"]},{"@type":"Person","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5","name":"Ricardo Altschul","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g","caption":"Ricardo Altschul"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/01.-Farol-Alexandrino_02.png?fit=1000%2C1000&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts\/2406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/comments?post=2406"}],"version-history":[{"count":4,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts\/2406\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts\/2406\/revisions\/2451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/media\/2399"}],"wp:attachment":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/media?parent=2406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/categories?post=2406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/tags?post=2406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}