{"id":1678,"date":"2020-09-03T14:22:04","date_gmt":"2020-09-03T17:22:04","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1678"},"modified":"2020-09-03T16:57:01","modified_gmt":"2020-09-03T19:57:01","slug":"what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/","title":{"rendered":"What is the importance of a clear brand positioning in competitive environments?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"492\" src=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin-1920x1004.png?resize=940%2C492\" alt=\"\" class=\"wp-image-1673\" srcset=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1920%2C1004&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=450%2C235&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1536%2C803&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=2048%2C1071&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1453%2C760&amp;ssl=1 1453w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1013%2C530&amp;ssl=1 1013w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1060%2C554&amp;ssl=1 1060w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=365%2C191&amp;ssl=1 365w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=430%2C225&amp;ssl=1 430w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=530%2C277&amp;ssl=1 530w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1468%2C768&amp;ssl=1 1468w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?resize=1615%2C845&amp;ssl=1 1615w, https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_linkedin.png?w=2820&amp;ssl=1 2820w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n\n<p>What is the importance of a clear brand positioning in competitive environments, such as the international one?<\/p>\n\n\n\n<p>In a new episode of #PapiroFalado, Luciane Matiello &#8211; Leader of Alexandria USA &#8211; receives Erik Volavicius &#8211; Director of Sales &amp; MKT at Bauducco &#8211; Caribbean \/ Central America \/ North America to talk about which were the stages and challenges faced by Bauducco in the process of building a brand and inserting its products on the international soil that made it one of the Brazilian brands with greater presence in American retail, where there is strong competition and great need for innovation to keep it relevance.<\/p>\n\n\n\n<p>Available on Spotify, play and access the conversation:<\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Papiro Falado 09: Case Bauducco USA - Internacionaliza\u00e7\u00e3o de uma Marca\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3BL4h6YccVfURsiOmtKRKm\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the importance of a clear brand positioning in competitive environments, such as the international one? In a new episode of #PapiroFalado, Luciane Matiello &#8211; Leader of Alexandria USA &#8211; receives Erik Volavicius &#8211; Director of Sales &amp; MKT at Bauducco &#8211; Caribbean \/ Central America \/ North America to talk about which were [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[145,19,67,135,32,163,267,71],"class_list":["post-1678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en","tag-alexandriagroup-en","tag-branding-en","tag-estrategia-en","tag-generouslab-en","tag-innovation-2","tag-podcast-en","tag-positioning","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the importance of a clear brand positioning in competitive environments? - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the importance of a clear brand positioning in competitive environments? - Alexandria\" \/>\n<meta property=\"og:description\" content=\"What is the importance of a clear brand positioning in competitive environments, such as the international one? In a new episode of #PapiroFalado, Luciane Matiello &#8211; Leader of Alexandria USA &#8211; receives Erik Volavicius &#8211; Director of Sales &amp; MKT at Bauducco &#8211; Caribbean \/ Central America \/ North America to talk about which were [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandria\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-03T17:22:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T19:57:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"4501\" \/>\n\t<meta property=\"og:image:height\" content=\"4501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ricardo Altschul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ricardo Altschul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\"},\"author\":{\"name\":\"Ricardo Altschul\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5\"},\"headline\":\"What is the importance of a clear brand positioning in competitive environments?\",\"datePublished\":\"2020-09-03T17:22:04+00:00\",\"dateModified\":\"2020-09-03T19:57:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\"},\"wordCount\":131,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1\",\"keywords\":[\"AlexandriaGroup\",\"Branding\",\"Estrat\u00e9gia\",\"GenerousLab\",\"innovation\",\"Podcast\",\"Positioning\",\"Strategy\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\",\"name\":\"What is the importance of a clear brand positioning in competitive environments? - Alexandria\",\"isPartOf\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1\",\"datePublished\":\"2020-09-03T17:22:04+00:00\",\"dateModified\":\"2020-09-03T19:57:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1\",\"width\":4501,\"height\":4501},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alexandriagroup.net\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the importance of a clear brand positioning in competitive environments?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#website\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/\",\"name\":\"Alexandria\",\"description\":\"Consultoria estrat\u00e9gica de branding, research e inova\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alexandriagroup.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#organization\",\"name\":\"Alexandria\",\"url\":\"https:\/\/www.alexandriagroup.net\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400\",\"contentUrl\":\"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400\",\"width\":400,\"height\":400,\"caption\":\"Alexandria\"},\"image\":{\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/\",\"https:\/\/www.instagram.com\/alexandriagroup\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5\",\"name\":\"Ricardo Altschul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g\",\"caption\":\"Ricardo Altschul\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the importance of a clear brand positioning in competitive environments? - Alexandria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/","og_locale":"en_US","og_type":"article","og_title":"What is the importance of a clear brand positioning in competitive environments? - Alexandria","og_description":"What is the importance of a clear brand positioning in competitive environments, such as the international one? In a new episode of #PapiroFalado, Luciane Matiello &#8211; Leader of Alexandria USA &#8211; receives Erik Volavicius &#8211; Director of Sales &amp; MKT at Bauducco &#8211; Caribbean \/ Central America \/ North America to talk about which were [&hellip;]","og_url":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/","og_site_name":"Alexandria","article_publisher":"https:\/\/www.facebook.com\/alexandriabrandinginnovation\/","article_published_time":"2020-09-03T17:22:04+00:00","article_modified_time":"2020-09-03T19:57:01+00:00","og_image":[{"width":4501,"height":4501,"url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1","type":"image\/png"}],"author":"Ricardo Altschul","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ricardo Altschul","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#article","isPartOf":{"@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/"},"author":{"name":"Ricardo Altschul","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5"},"headline":"What is the importance of a clear brand positioning in competitive environments?","datePublished":"2020-09-03T17:22:04+00:00","dateModified":"2020-09-03T19:57:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/"},"wordCount":131,"commentCount":0,"publisher":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#organization"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1","keywords":["AlexandriaGroup","Branding","Estrat\u00e9gia","GenerousLab","innovation","Podcast","Positioning","Strategy"],"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/","url":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/","name":"What is the importance of a clear brand positioning in competitive environments? - Alexandria","isPartOf":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1","datePublished":"2020-09-03T17:22:04+00:00","dateModified":"2020-09-03T19:57:01+00:00","breadcrumb":{"@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#primaryimage","url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1","width":4501,"height":4501},{"@type":"BreadcrumbList","@id":"https:\/\/www.alexandriagroup.net\/en\/what-is-the-importance-of-a-clear-brand-positioning-in-competitive-environments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alexandriagroup.net\/en\/"},{"@type":"ListItem","position":2,"name":"What is the importance of a clear brand positioning in competitive environments?"}]},{"@type":"WebSite","@id":"https:\/\/www.alexandriagroup.net\/en\/#website","url":"https:\/\/www.alexandriagroup.net\/en\/","name":"Alexandria","description":"Consultoria estrat\u00e9gica de branding, research e inova\u00e7\u00e3o.","publisher":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alexandriagroup.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alexandriagroup.net\/en\/#organization","name":"Alexandria","url":"https:\/\/www.alexandriagroup.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400","contentUrl":"https:\/\/i0.wp.com\/165.232.142.13\/wp-content\/uploads\/2016\/10\/logo-fb.png?fit=400%2C400","width":400,"height":400,"caption":"Alexandria"},"image":{"@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/alexandriabrandinginnovation\/","https:\/\/www.instagram.com\/alexandriagroup\/"]},{"@type":"Person","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/4177fefa416d35bc83e12c971af44ee5","name":"Ricardo Altschul","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alexandriagroup.net\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b290385e8737a21c132d8b7dd849feb3c9b40deddd01452a4e8612f0e5d16b2?s=96&d=mm&r=g","caption":"Ricardo Altschul"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.alexandriagroup.net\/wp-content\/uploads\/2020\/09\/200721_Papiro21.07_instagram.png?fit=4501%2C4501&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":3,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/posts\/1678\/revisions\/1815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/media\/1670"}],"wp:attachment":[{"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alexandriagroup.net\/en\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}