{"id":1536,"date":"2020-09-03T12:17:06","date_gmt":"2020-09-03T15:17:06","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1536"},"modified":"2020-09-03T12:17:25","modified_gmt":"2020-09-03T15:17:25","slug":"the-importance-of-purpose-for-brands","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/the-importance-of-purpose-for-brands\/","title":{"rendered":"The importance of purpose for brands"},"content":{"rendered":"\n<p>In episode # 4 of #PapiroFalado, @Zareth Estrada &#8211; Planning Director of Alexandria Mexico &#8211; invites @Hari Camino &#8211; Director of Satya Social Purpose Communication &#8211; to talk about how the purpose of the brands has demanded greater relevance as a result of the new expectations that consumers have towards brands and organizations.<\/p>\n\n\n\n<p>In the face of the new challenges facing humanity, it detonates and accelerates a series of social and environmental tendencies that would prioritize the generation of value through a propositional strategy and with cause. The new normality implies greater congruence.<\/p>\n\n\n\n<p>Available on Spotify, check out the conversation:<\/p>\n\n\n\n<figure class=\"wp-block-embed-spotify wp-block-embed is-type-rich is-provider-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Papiro Falado 04: La importancia del propo\u0301sito en las marcas\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/6PDiddzeTYQ0LC7viEpmNE?si=kAVfUi2_Ti2eIwixV8Dggg\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In episode # 4 of #PapiroFalado, @Zareth Estrada &#8211; Planning Director of Alexandria Mexico &#8211; invites @Hari Camino &#8211; Director of Satya Social Purpose Communication &#8211; to talk about how the purpose of the brands has demanded greater relevance as a result of the new expectations that consumers have towards brands and organizations. In the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[145,19,162,163,136,189,141,191,164,171],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en","tag-alexandriagroup-en","tag-branding-en","tag-insights-en","tag-podcast-en","tag-proposito-en","tag-proposito-de-marca-en","tag-purpose","tag-purpose-brand","tag-tendencias-en","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The importance of purpose for brands - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/the-importance-of-purpose-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of purpose for brands - Alexandria\" \/>\n<meta property=\"og:description\" content=\"In episode # 4 of #PapiroFalado, @Zareth Estrada &#8211; Planning Director of Alexandria Mexico &#8211; invites @Hari Camino &#8211; Director of Satya Social Purpose Communication &#8211; to talk about how the purpose of the brands has demanded greater relevance as a result of the new expectations that consumers have towards brands and organizations. 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