{"id":1469,"date":"2020-09-03T11:24:27","date_gmt":"2020-09-03T14:24:27","guid":{"rendered":"http:\/\/www.alexandriagroup.net\/?p=1469"},"modified":"2020-09-03T15:09:45","modified_gmt":"2020-09-03T18:09:45","slug":"how-a-toy-brand-created-relevance-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.alexandriagroup.net\/en\/how-a-toy-brand-created-relevance-during-the-pandemic\/","title":{"rendered":"How a toy brand created relevance during the pandemic"},"content":{"rendered":"\n<p><strong>The need: <\/strong>Create a relevant connection with parents and grandparents, as during isolation many parents sometimes run out of ideas of how to entertain their kids, and plus, grandparents are separated of their grandchildren.<\/p>\n\n\n\n<p><strong>The idea: <\/strong>Toys \u201cR\u201d&nbsp;Us&nbsp;Australia has&nbsp;started a new initiative to equip parents and&nbsp;carers of children with tips, tricks, games and activities to keep their young ones entertained while in Coronavirus lockdown, with 10 play-inspired videos every weekday.<\/p>\n\n\n\n<p>In each film, the brand\u2019s marketing manager, Tristan McLindon,&nbsp;shows&nbsp;viewers&nbsp;how he engages his children in order to&nbsp;pass the time while in self isolation, with&nbsp;activities such as DIY Lego&nbsp;glitter snow globes. And since the coronavirus pandemic has separated many grandparents from their grandchildren,&nbsp;the brand is giving&nbsp;grandparents a free delivery option for&nbsp;toys sent to their grandchildren while they are social distancing.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to 10 Days of Play with Toys&quot;R&quot;Us Australia!\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/9vLNQoMLn5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Take Aways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brand opportunity: featuring its own products,&nbsp;without making the video seem like a sales pitch.<\/li><li>Brand relevancy: the initiative shows the brand understands the importance of play times to families and want to alleviate restrictions that come with isolation by making it easier for grandparents to get involved.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The need: Create a relevant connection with parents and grandparents, as during isolation many parents sometimes run out of ideas of how to entertain their kids, and plus, grandparents are separated of their grandchildren. The idea: Toys \u201cR\u201d&nbsp;Us&nbsp;Australia has&nbsp;started a new initiative to equip parents and&nbsp;carers of children with tips, tricks, games and activities to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133],"tags":[19,134,67,135,136,141,71],"class_list":["post-1469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","tag-branding-en","tag-covid-19-en","tag-estrategia-en","tag-generouslab-en","tag-proposito-en","tag-purpose","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a toy brand created relevance during the pandemic - Alexandria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexandriagroup.net\/en\/how-a-toy-brand-created-relevance-during-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a toy brand created relevance during the pandemic - Alexandria\" \/>\n<meta property=\"og:description\" content=\"The need: Create a relevant connection with parents and grandparents, as during isolation many parents sometimes run out of ideas of how to entertain their kids, and plus, grandparents are separated of their grandchildren. 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