What it means to have Brand Purpose in 2020?

by beatriz.monteiro@alexandriagroup.net
Brand Pupose

Back in March, Microsoft CEO Satya Nadella wrote: “It is in times of great disruption and uncertainty that our ability to stay grounded in our sense of purpose and remain true to our identity is of the utmost importance.” At Alexandria Group, we truly believe the pursuit of purpose doesn’t mean abandoning the pursuit for profit. In fact, acting with purpose can result in more profit. Our #FarolAlexandrino today invites you to jump in this Brand Purpose report recently published by Brand Watch to an in-depth understanding of what consumers want and need, that will minimize the panic and guide businesses through the tough times.

Check out the report and stay tuned for more!


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