At Alexandria we believe that innovation is essential to build brand equity, and it goes far beyond the creation of a product or service. It is possible to innovate in communication, in activities that embrace the brand, in visual identity and in the value proposition.
That is why we are dedicated to develop a broad innovation strategy for the brand, visualizing today what we want for the next 10 years. This process can be collaborative with Pharus , our affiliated Design Company, that helps us shape and style ideas, creating exciting prototypes.
To achieve the project objectives, Alexandria has a specific range of tools.
Construction of strategic pathways to guide innovation in terms of products, services, sales channels and communication platforms for the short, medium and long-term.
Creation of meaningful, differentiated and powerful names, aligned with the brand positioning and marketing strategy.
Ideation of new products, services and business ideas designed to fill the brand pipeline for the next 10 years. The most relevant concepts are delivered in prototypes ready to test with consumers.
Platforms for communication and brand activation to guide where and how to execute the brand positioning in key points of contact.
Co-creation of brand and category innovation concepts, developed together with marketing teams, specialists and Alfa and Beta consumers.
Co-creation groups with trendsetters who have knowledge and experience with the subject and apply a completely new approach.