Innovation Strategy

Construction of strategic pathways to guide innovation in terms of products, services, sales channels and communication platforms for the short, medium and long-term.


Name creation

Creation of meaningful, differentiated and powerful names, aligned with the brand positioning and marketing strategy.


Innovation funnel

Ideation of new products, services and business ideas designed to fill the brand pipeline for the next 10 years. The most relevant concepts are delivered in prototypes ready to test with consumers.


Communication pillars

Platforms for communication and brand activation to guide where and how to execute the brand positioning in key points of contact.


Concept development

Co-creation of brand and category innovation concepts, developed together with marketing teams, specialists and Alfa and Beta consumers.


Co-creation groups

Co-creation groups with trendsetters who have knowledge and experience with the subject and apply a completely new approach.