Disseminate

Disseminating is just as important as discovering, planning and innovating because knowledge is always more powerful when it becomes action. We believe the more knowledgeable and familiar employees are with the brand strategies, the easier it will be to implement them and achieve the objectives. That´s why at Alexandria we develop practical and inspiring materials to facilitate the dissemination of the brand strategy among those who use it. We also offer work sessions rich in real-life cases to train marketing teams and strategic partners in the best usage of branding and innovation tools.

LEARN MORE ABOUT OUR TOOLS

To achieve the project objectives, Alexandria has a specific range of tools.

DEMETER®

Sessions to disseminate the brand strategy

We have a space especially equipped with a highly experienced team to guarantee the best use of the tools developed in previous phases of the project.

SOCRATES®

Modulated courses for internal trainings covering the following topics:

Insight generation

Positioning

Brand Architecture

Portfolio Strategy

Concept Development

Innovation Strategy

Marketing Plans

WORKSHOPS

Co-creation sessions with brand teams and strategic partners.

Alexandria develops the dynamics and moderates the interactive work sessions for the development of concepts, products, platforms, communication briefs and more.

BRAND BOOK & MANIFEST VIDEOS

Practical and inspiring materials

Practical and inspiring materials to facilitate the dissemination of the brand strategy among those who use it. The physical form depends on the nature of the project and the brand concept.