Brand diagnostic
Brand diagnostic using available information, stakeholder interviews and development of initial project hypothesis.
Insights generation
One-on-one in-depth conversations with topic experts, opinion leaders, and extreme consumers to generate insights.
Trends analysis
A study of key consumer trends and socio-cultural shifts with relevance and insights for the brand and project.
Benchmarking
Analysis of successful cases from other brands that have faced similar challenges.
Consumer Labs
Small interactive consumer groups using sequential recycling and co-creation techniques to generate insights and build on hypothesis.
Ethnographic study
Ethnographic study, field invasions
and accompanying the consumer during their daily routine.